Podcast Guest Placement
Our approach ensures that high-value guests are positioned as sought-after speakers, leverage strategic networking opportunities, and maximize long-term impact.
Phase 1: Guest Profile & Positioning (Building the Foundation)
Before outreach begins, we establish the guest’s marketability as a speaker to increase booking success. This includes:
Key Messaging & Differentiation – Identifying unique insights, thought leadership areas, and storytelling angles.
Speaker Bio & One-Sheet – Crafting a compelling media kit featuring past appearances, audience value, and credentials.
Interview Angles & Story Hooks – Developing customized narratives that align with different podcast formats and audiences.
Credibility Boosting (if needed) – Strengthening the guest’s authority through additional speaking opportunities, guest articles, or strategic partnerships.
Bonus Leverage: If the guest has a podcast, we integrate cross-promotion and guest swaps into the outreach strategy. This is a powerful way to:
Attract higher-profile guests who may reciprocate the opportunity.
Open doors to new networks and increase direct outreach success.
Build thought leadership faster by expanding the guest’s personal brand in a mutually beneficial way.
Phase 2: Podcast Outreach & Relationship Building
Once the guest’s profile is strong, we begin strategic outreach to secure placements:
Target List Development – We compile a curated list of podcasts, balancing aspirational top-tier targets with strategic mid-tier stepping stones for credibility building.
Approval & Prioritization – We review the list collaboratively, incorporating feedback before launching outreach.
Personalized Outreach & Guest Swaps – We craft tailored pitches for each show, emphasizing why the guest is a great fit. If applicable, we also offer reciprocal opportunities on the guest’s podcast to accelerate networking and placements.
Interview Prep & Follow-Up – We assist with scheduling, preparation materials, and post-interview engagement to foster long-term relationships.
Phase 3: Promotion, ROI, & Long-Term Growth
Once interviews start going live, we amplify their impact and track ROI to ensure long-term value.
Content Repurposing – Turn interviews into blog posts, social media clips, and newsletter features.
Ongoing Guest Profile Updates – Keep the media kit fresh with new interviews, audience insights, and evolving key messages.
ROI Tracking & Business Goals Alignment – Whether the goal is credibility, brand awareness, attracting investors, sourcing new deals, or increasing partnerships, we track results and adjust strategies to maximize impact.
Final Leverage: By continually building the guest’s reputation as a sought-after speaker and podcast guest, we create compounding opportunities—leading to more organic invitations, industry credibility, and high-value connections.
Next Steps
Ready to start securing high-impact podcast interviews? Contact us to discuss a tailored strategy that aligns with your goals.